What is ELARA?

ELARA is a cutting-edge AI platform that provides decision makers with precise and data-driven insights, mathematically crafted to achieve the optimal business performance.

Data-driven insight	Risk-reduced improvement	Performance-driven decisions
ELARA continuously integrates with your business systems and constantly generates deep business insights, giving you the ability to maximise value from your data.	With ELARA, you can understand potential impact before undertaking any change in your business, enabling you to prioritize business improvements without adding more risk to operations.	ELARA provides decisions makers with the most effective actions to attain optimal business performance, empowering every decision to achieve your objectives.

How does ELARA work?

ELARA creates an agile delivery process that incorporates practical and sustainable business improvement into business decisions through digitisation. The process is enhanced by providing a first-class developer toolset with a goal of faciliating rapid and reusable delivery.

How does ELARA help developers?

ELARA is built for developers and offers all the necessary tools to create and deploy reusable, data-driven Prescriptive Digital Twins for business improvement.

Simple use of complex data	Data-driven business modelling	Automatic advanced mathematics	Integrate by API or Web UI	Developer tools and CLI
ELARA provides flexible ingestion and processing of complex data using typed functional expressions.	ELARA leverages the same functional expressions to provide data-driven modelling of a business.	ELARA automatically applys machine learning and mathematical optimization to generate actionable insights.	Insights can be embedded into a business in a web-ui or into other digitals systems via the API.	All features can be combined into reusable Templates managed by libraries and a CLI.

What decisions can ELARA optimize?

ELARA can optimize any digitised decision that is made within a business, for example:

Category	Decision	Solution
Marketing	A business has a large number of customers and products and wants to know which customers to focus on to deliver more profit.	ELARA can be used to recommend when to focus on which customers and under what circumstances to maximise profit, based on an ability to predict how product demand and business profit will be affected by changes of customer focus.
Promotions	A business employees people to make and sell products online or over the counter, and wants to know how and when to promote products.	ELARA can be used to recommend when to promote which products with which channel under what circumstances to maximise profit, based on an ability to predict how labour utilisation, sales demand and profit will be affected by changes of product promotion.
Operations	A business has many employees undertaking tasks (with interdependencies) in some complex business process, and wants to reduce the time customers wait.	ELARA can be used to recommend when to delegate which task to which employee under what cirumstances to acheive the minimum customer wait time, based on an ability to predict how delegated effort, task interactions and customer wait time will be affected by changes of delegation.
Procurement	A business has many suppliers of many SKU's, and wants to know how to prioritise negotiation of supplier terms to maximise working capital.	ELARA can be used to recommend when to promotewhich supplier to negotiate for which SKU under what circumstances in order to maximise working capital, based on an ability to predict how supply usage, costs and downstream business units will be affected by changes of supplier terms.
Human Resources	A business has many employees that it needs to manage, and wants to know how to internally award incentives to improve overall employee wellbeing.	ELARA can be used to recommend when to reward which employee with which incentives under what circumstances in order to maximise employee wellbeing, based on an ability to predict how key business metrics and employee wellbeing will be affected by changes of incentive policy.
Information Systems	A business has many IT systems that under-go regular maintenance, and wants to know how to review maintenance and set policy to minimise failures.	ELARA can be used to recommend which policy and which governance to apply to which maintenance under what circumstances in order to minimise failures, based on an ability to predict how system availability and maintenance will be affected by changes in policy, review process and governance.
Capital Projects	A business undertakes regular investment of capital to improve, and wants to know how to prioritise investment to maximise the return on capital.	ELARA can be used to recommend which prioritisation to apply to which investments under what circumstances in order to maximise return on capital, based on an ability to predict business performance and project deliveries will be affected by changes in investment prioritisation.

Getting started

Learn how to use ELARA with the self-guided

learning content, also detailed API documentation is also provided.